Global cleaning platform Helpling introduces online booking for professional cleaners to the UAE market

New website enables users to book a trusted cleaner in less than 60 seconds


Helpling, the global online platform for home cleaning services, has announced its launch in Dubai on 3rd Feb 2015. The innovative location-based service enables people to book professional cleaners within 60 seconds. The launch in the UAE reinforces Helpling’s status as the world’s most widely available online marketplace for household services. Its service is now live in more than 170 cities across four continents.

Helpling brings the convenience of taxi or food apps to a new category: it turns cleaning into an on-demand service. “Consumers are already used to ordering food online, and having it delivered when they want. They book cabs online, arrange carpools, and even have their shopping delivered. We wanted to extend that same idea of convenience to another essential service – cleaning,” said Manar Alkassar, Co-Founder, Helpling UAE.

How it works

Helpling addresses a key consumer issue – of finding reliable cleaning help quickly, conveniently and without any commitment. Its simplicity does away with browsing classifieds, numerous phone calls and failed appointments when no one turns up.

A simple 3-step process is all it takes to get professional cleaners to the customer’s door. Clients are asked to enter their location, confirm a date and time for the appointment, and choose a mode of payment. The booked cleaner shows up at the appointed time and payment is processed only after the cleaning is completed.

“Our mission is to make cleaning services conveniently accessible to homes in the UAE. Helpling puts cleaning in the hands of everyone through a tremendously fast, convenient and transparent model. It’s cleaning on demand. No hassle, no phone calls, no failed appointments. It’s also incredibly safe, because all cleaning partners are thoroughly vetted. We are changing the market of cleaning services,” Alkassar added.

Helpling, backed by Germany’s Rocket Internet, is now active in 11 countries on four continents: Austria, Australia, Brazil, Canada, France, Germany, Italy, Netherlands, Spain, Sweden, and now the UAE. It has been introduced to the UAE by the Middle East Internet Group (MEIG), a joint venture between Rocket Internet and MTN that has evolved into the Middle East’s leading Internet platform.

About MEIG

The Middle East Internet Group (MEIG), a joint venture of Rocket Internet and MTN, is the leading internet platform in the Middle East and supports some of the most vibrant internet companies in the region. Founded in 2013, MEIG's mission is to accelerate the growth and success of the internet economy throughout the Middle East. MEIG's network currently consists of six companies, operating in 10 countries. Among these are thriving companies such as Easy Taxi, Lamudi and Carmudi, alongside other established Rocket Internet brands such as Namshi and Hellofood.

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For further information, please contact:

Huda Serhan

Group PR Manager

Middle East Internet Group (MEIG)

Tel: + 971 52 9155188


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About Helpling

Helpling is Europe’s leading online marketplace for home services. On the website or via the app, customers can book a vetted and insured service provider and gain back free time within a couple of clicks. For service providers, the innovative online service makes it easier than ever to find new clients and to manage when and where they want to work.

Helpling was founded in early 2014 by Benedikt Franke and Philip Huffmann. Among its investors are Rocket Internet, Mangrove Capital, Lakestar, APACIG and Accel. Helpling currently offers its services in 9 countries: Australia, Germany, Italy, France, Ireland, UK, UAE, the Netherlands and Singapore.