Coming Clean with Helpling

German Cleaning Giant expands to Singapore to match the rise in demand for home cleaning services

13 MARCH 2015

Singapore, 5 February 2015:

Helpling, German online cleaning business, announced today its maiden foray into the Asian market by launching its home cleaning services in Singapore. Starting this week, consumers who are looking to hire part-time helpers to manage their home cleaning chores can visit to engage the service.

Helpling serves as an online marketplace that matches consumers with independent cleaning providers. It takes three simple steps to engage a helper:

1. After registering as an account user with Helping, the user will be directed to a page where the address of the place that needs cleaning will have to be keyed into the system

2. User will choose the preferred date and time for the cleaning service to take place

3. User will be contacted by Helpling after he/she submits the request

Helpling charges at a flat rate of $20 per hour, with no additional third-party cost. In addition, its secured online payment method will ensure that payment will only be processed after the job has been completed. As such, consumers will not have to worry about cleaners not showing up for work or doing a sloppy job.

According to the survey results backed by the Ministry of Trade and Industry Singapore, there are more than 140,000 Singapore households that spend more than $7,000 per year on foreign domestic helpers. Results have further concluded that many of these households would be prepared to shift to a more affordable and reliable domestic cleaning services. 

In the light of the survey findings, David Zwagemaker, Country Manager of Helpling Singapore, shared, “Helpling enters the Singapore market on a timely fashion to match the increasing demand for cleaning services within Singapore’s fast-growing working class. Our service complements the dynamics of the city, where we see a rising trend of people spending more time at work and social activities and less time in cleaning and maintaining their homes. Moreover, Singaporeans seek transparency and hassle-free service when it comes to such engagement. With our user-friendly website, we are confident that Helpling will be a hit in Singapore in providing people with a one-stop home cleaning solution.”

To up the ante of user experience, Helpling will also be launching an application that is compatible with iOS and Android devices. With the launch of this application, consumers will be able to enjoy booking cleaning services on-the-go.

For more information, please visit

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About Helpling

Helpling is Europe’s leading online marketplace for home services. On the website or via the app, customers can book a vetted and insured service provider and gain back free time within a couple of clicks. For service providers, the innovative online service makes it easier than ever to find new clients and to manage when and where they want to work.

Helpling was founded in early 2014 by Benedikt Franke and Philip Huffmann. Among its investors are Rocket Internet, Mangrove Capital, Lakestar, APACIG and Accel. Helpling currently offers its services in 9 countries: Australia, Germany, Italy, France, Ireland, UK, UAE, the Netherlands and Singapore.