Helpling focuses on core markets for an accelerated path to profitability


Berlin, 19th October 2015: Helpling today announced that it will focus on core markets to accelerate on its path to profitability. The company ceases it activities in Spain, where the business was acquired by GetYourHero, in Brazil, where the business was acquired by Parafuzo, in Canada where the business was acquired by Cleanify and is Sweden, where the Business was acquired by tidyapp.

Since market launch in March 2014, Helpling has experienced rapid growth and global expansion. With the acqusition of earlier this year, the company has consolidated its position as the category leader in Europe. Helpling now adapts its strategy to focus on markets where it sees the greatest traction in growth in combination with the most favourable unit economics. Helpling will concentrate its resources on its European core markets Germany, France, the Netherlands and on the major English speaking markets such as the UK.

For Spain and France, Helpling has entered an agreement with GetyourHero. Helpling will acquire the operative Business from GetYourHero in Paris and GetYourHero will take over Helpling’s cleaner and customer base in Madrid and Barcelona. In Brazil Helpling has closed an acquisition deal with Parafuzo, which will take over cleaners and their clients in São Paulo, Rio de Janeiro, Campinas and Belo Horizonte. In Canada Cleanify has acquired Helpling’s operative business. And in Sweden Helpling has finalised a similar agreement with tidyapp.

Benedikt Franke, co-founder of Helpling: "Even though we are growing at profitable operation margins in all of our markets, some countries have adapted the model faster than others. We want to concentrate our resources and attention on the markets where we expect the most promising development.”

Helpling will also step up its investments in product development to extend its leadership in customer experience for both cleaners and their clients. The company has recently launched an App for cleaners, which makes it easier than ever before for service providers to run their business.

Philip Huffmann, co-founder of Helpling: "We believe that bringing household services online is one of the most exciting internet trends of our time and we are here to lead this development. After little over one year of operation and hundreds of thousands of cleanings we have collected a great treasure of insights on how this business model works and how our service delivers most value to our customers. We are now entering a phase were we reduce complexity to focus on turning all our ideas into reality and to create the highest possible customer satisfaction."

About Helpling

Helpling is Europe’s leading online marketplace for home services. On the website or via the app, customers can book a vetted and insured service provider and gain back free time within a couple of clicks. For service providers, the innovative online service makes it easier than ever to find new clients and to manage when and where they want to work.

Helpling was founded in early 2014 by Benedikt Franke and Philip Huffmann. Among its investors are Rocket Internet, Mangrove Capital, Lakestar, APACIG and Accel. Helpling currently offers its services in 9 countries: Australia, Germany, Italy, France, Ireland, UK, UAE, the Netherlands and Singapore.