Helpling Sweeps Sydney Clean


March 20, 2015-, the global platform for booking home cleaning services, today announced it has reached its six month milestone and has done over 7,500 cleans in Sydney since opening its doors in September. assists busy Australians in cleaning up their everyday lives. Customers can book a registered, insured and trustworthy home cleaner quickly and efficiently online, superseding the traditional offline market.

According to recent figures from The Reserve Bank of Australia, households have increased their share of spending on services to a significant 65% of their total consumption*. This increase together with the shift towards online shopping has allowed to grow at record speed. After its success in Sydney, the company will fully launch in Melbourne in April. At the same time it will start offering commercial cleaning, making it possible for businesses to book to clean their office.

To bolster the growth stage, has hired joint Managing Directors Bevan Nel and Shira Raber to lead the Australian business and continue the expansion nationally. Both Managing Directors bring with them strong entrepreneurial talent and drive to ensure is ingrained into the lives of everyday Aussies.

“’s entry into the Sydney market has been strong for our first Australian city. Booking home cleaning services online is becoming as common as booking a hotel or a vehicle and we’re looking forward to expanding our offering to new cities during 2015”. Said Nel.

Domestic cleaners can be booked online through or through the Helpling App.

How works

Customers can log onto and make their bookings. Enter a location, make an appointment and pay securely online. The service starts at a transparent hourly rate of $27. Using sophisticated algorithms, Helpling matches customers with local cleaners in a blink. Customers are also able to re-book their favourite cleaners even faster with their preferences saved. After each clean, customers are asked to rate their cleaner on a variety of factors. This way, the company ensures it is continually focused on providing customers the highest possible quality.

About Helpling

Helpling was founded by Benedikt Franke and Philip Huffmann in January 2014. The company, backed by Rocket Internet, currently has more than 250 employees and offers its service in more than 200 cities globally. This makes Helpling the most widely available online marketplace for household services in the world.

*Source: Reserve Bank of Australia: Australian Economic Growth –The How, What and Where. 11 March 2015

About Helpling

Helpling is the leading online marketplace for home services outside the U.S. On the website or via app, customers can book a vetted and insured cleaner and gain back free time within a couple of clicks. For self-employed cleaners, the online service makes it easier than ever to access new clients and to manage when and where they want to work. As the first marketplace in Europe, Helpling mediates various household services from a single source, e.g. window cleaning, furniture assembly or painting work.

Helpling was founded by Benedikt Franke, Philip Huffmann and Rocket Internet in January 2014. Since then the company has raised 56.5 million Euros from investors such as Mangrove Capital Partners, Phenomen Ventures, Point Nine Capital, Lukasz Gadowski, Lakestar and Kite Ventures. Helpling is active in 9 countries in 3 continents: Australia, France, Germany, Ireland, Italy, the Netherlands, Singapore, UAE and UK.