Helpling launches new technology - brings cleaners and their customers closer together
15 FEBRUARY 2016, BERLIN, GERMANY
SummaryHelpling today announced their platform will globally migrate to the technology of British subsidiary Hassle.com. Helpling acquired the European pioneer of online home services in July 2015.
Berlin, 15th February 2016: Helpling today announced their platform will globally migrate to the technology of British subsidiary Hassle.com. Helpling acquired the European pioneer of online home services in July 2015. The new platform will allow customers to browse individual cleaner profiles before booking - strengthening Helpling’s position as a curated online marketplace for cleaners. It also offers cleaners and their customers more features to manage their relationship directly on the platform. For cleaners, it has never been so easy to manage their independent business. The migration has already taken place in France and Germany, with other markets soon to follow.
Helpling acquired Hassle.com in July of last year and gained access not only to the strategically important markets of the UK and Ireland but also to a great technological platform. Since Hassle.com was founded in 2012, the functionalities of the platform have been continously refined. Helpling co-founder Philip Huffmann: “The functionalities are perfectly optimized for a personal relationship between service providers and the customers. It increases the comfort on both sides; strengthening a long-term relationship in a an area where trust is crucial.”
As the new platform allows customers to view the names and ratings of service providers and to choose from a suggested set of cleaners before the actual booking, the technology also strengthens its positioning as the most effective marketplace for independent and vetted cleaners. Both parties are able to communicate with each other directly on the platform and to make changes to bookings or invoices without going through the Helpling customer care call center. Besides a clearly improved customer experience, Helpling will be able to reduce operational costs and ultimately accelerate its path to profitability.
“Our business model is based on the fact that customer and cleaner are able to maintain a long-term relationship through our platform. The new features will increase the value of the platform for both sides: the easy and direct communication with each other, the simple process of adapting of invoices as well as the security through liability and accident insurance, leave no reason for getting a home cleaner on the black market,” said Benedikt Franke, Co-founder of Helpling.
The key to improving the cleaner-customer relationship is a combination of several new features:
- Transparency: clients can access the cleaner’s profile, their ratings and other client reviews during the booking process. The new feature allows clients to select which cleaners will all receive the new booking request.
- Direct connection: through their login page, clients and cleaners can communicate directly, using a new messaging/chat feature. For specific requests, such as the rescheduling of a booking, clients can access the cleaner’s calendar and suggest a new date and time.
- Easy billing process: cleaners can now make amendments to invoices and send it to their clients. Once agreed upon between the two parties, small changes (like add extra hour of work), can be easily billed by the cleaner.
- Fast response: cleaners can receive bookings or rescheduling requests via SMS and reply immediately, accepting or declining the request.
Helpling is the leading online marketplace for home services outside the U.S. On the website or via app, customers can book a vetted and insured cleaner and gain back free time within a couple of clicks. For cleaners, the innovative online service makes it easier than ever to access new clients and to manage when and where they want to work.
Helpling was founded by Benedikt Franke, Philip Huffmann and Rocket Internet in January 2014. Since then the company has raised 56.5 million Euros from investors such as Mangrove Capital Partners, Phenomen Ventures, Point Nine Capital, Lukasz Gadowski, Lakestar and Kite Ventures.